If you’ve got information on their interests-like their favorite activities or websites, for example-you can use that to help you decide where to place your ads to target this particular audience. For example, if you know the average salary range of your target audience, you can estimate how much money someone needs to make before spending on your product or service. The results can point you toward groups with purchase intentions and that are likely to buy from you in the future.Įven if the information your customers provide isn’t detailed, you can still use it to your advantage for figuring out your target audience. To start, look for any commonalities in age, employment, and geographic location in your audience data. If you already have an established customer base, research their demographics. There are a few tried-and-true methods you can use to find your target audience. The marketing approaches are similar, but the needs of a business likely won’t be the same as those of individual consumers. In B2B, you’re more likely to be selling to a purchasing manager or even a CEO. ![]() In B2C, you’ll be marketing to a person in a certain stage of life or income bracket. Your target audience will look different if you’re selling business-to-consumer (B2C) products or business-to-business (B2B) products. For example, you may choose “millennials” as a starting point, and then consider other characteristics like job and gender. If you’re having difficulty answering these questions, start with broad groups and narrow them down. What needs do they have, and how will your product or service fulfill them?.Start identifying your target audience by envisioning the kind of person you think would benefit most from your product or service, and ask yourself: A customer persona is a fictionalized representation of your ideal customer that will help you better understand the needs of your target audience. ![]() By narrowing your focus and only targeting a specific audience who will be most receptive to your message, you'll be able to market more efficiently-and more effectively, too.Ī great way to start thinking about your target market and audience is to research potential customer demographics and create a customer persona. These people typically share one (or more) similar characteristics that make them best suited for your product or service. Your target audience is the specific group that you want to reach with your marketing. In this article, we’ll define what a target audience is, explain how to find yours, and give you a few tips for marketing to them, too. Your target audience will guide your marketing decisions, from the content of your ads to the platforms potential customers are most likely to use. It’s just as important as your mission statement, your marketing mix, or even your budget. Defining your target audience is one of the first things to do when you create a marketing plan.
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